Writing

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27 essays between 2018 and 2024 on design, branding, product, and building businesses.

All thoughts

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I started a brand in 2023, and here's why I think you should too.
5 min · Jun 20, 2024

I started a brand in 2023, and here's why I think you should too.

Adapting B2B Digital Strategies: Meeting the Ethical and Sustainable Demands of Conscious Consumers
5 min · May 10, 2023

Adapting B2B Digital Strategies: Meeting the Ethical and Sustainable Demands of Conscious Consumers

Designing Your Message: Bridging Minds for Effective Communication in the Modern Workplace
10 min · Apr 12, 2023

Designing Your Message: Bridging Minds for Effective Communication in the Modern Workplace

Building a Brand in the Age of AI: Balancing Authenticity and Automation
4 min · Mar 31, 2023

Building a Brand in the Age of AI: Balancing Authenticity and Automation

From Creativity to Safety: The Importance of Intentional Exploration in the Creative Industry
10 min · Mar 7, 2023

From Creativity to Safety: The Importance of Intentional Exploration in the Creative Industry

Using Psychology and Neuroscience to Create a Successful Product Design Strategy
5 min · Feb 21, 2023

Using Psychology and Neuroscience to Create a Successful Product Design Strategy

Stress-Busting: How Exercise and Delayed Gratification Can Help Regulate Your HPA Axis
8 min · Jan 28, 2023

Stress-Busting: How Exercise and Delayed Gratification Can Help Regulate Your HPA Axis

Exploring the Collective Illusion and Why It's Essential in 2023
5 min · Jan 10, 2023

Exploring the Collective Illusion and Why It's Essential in 2023

Association Bias and Cognitive Dissonance's Roles in Branding, Marketing, and Business in general
Dec 29, 2022

Association Bias and Cognitive Dissonance's Roles in Branding, Marketing, and Business in general

10 Proven Strategies for Building a Powerful Personal Brand
4 min · Dec 28, 2022

10 Proven Strategies for Building a Powerful Personal Brand

Maximizing Brand Relevance in the Modern Marketplace for 2023
3 min · Dec 11, 2022

Maximizing Brand Relevance in the Modern Marketplace for 2023

Exploring the Psychological Impact of Branding, Marketing, and Public Relations
3 min · Dec 10, 2022

Exploring the Psychological Impact of Branding, Marketing, and Public Relations

How Integral Branding is for Your Business
3 min · Nov 8, 2022

How Integral Branding is for Your Business

So, how do you enter a market post-pandemic economy in tourism industry? (Market Entry Case Study)
4 min · Oct 15, 2022

So, how do you enter a market post-pandemic economy in tourism industry? (Market Entry Case Study)

Should you hire a design agency, or freelancer? (for startups and small-medium businesses)
8 min · Sep 27, 2022

Should you hire a design agency, or freelancer? (for startups and small-medium businesses)

What is branding strategy?
10 min · Aug 29, 2022

What is branding strategy?

3 things I learned from building the biggest education SSO in the world
3 min · Aug 1, 2022

3 things I learned from building the biggest education SSO in the world

Here are 3 things to look at when identifying work culture
5 min · Jul 19, 2022

Here are 3 things to look at when identifying work culture

3 Questions to help you prioritize when running a business
5 min · Jul 13, 2022

3 Questions to help you prioritize when running a business

5 min · Jun 30, 2022

3 Challenges of Building Brands for Government Institutions

Case Study; FriendLuy - Financial Access for the Unbanked.
4 min · Jun 26, 2022

Case Study; FriendLuy - Financial Access for the Unbanked.

3 reasons why you need a harmony between Branding & Marketing for your business.
5 min · Jun 24, 2022

3 reasons why you need a harmony between Branding & Marketing for your business.

Personal Branding, the 3 essentials for being yourself, and your fullest potential.
4 min · Jun 22, 2022

Personal Branding, the 3 essentials for being yourself, and your fullest potential.

5 min · May 8, 2022

How to become a slightly better human being by contributing to our planet.

7 pillars of brand strategy
6 min · Jan 30, 2022

7 pillars of brand strategy

7 min · Dec 19, 2019

Cultivating Brand Culture in 3 Steps

5 min · Aug 22, 2018

Brand Loyalty = Higher Revenue. Here's why;