Jakarta
Strategic branding and high-level advocacy for a global health alliance.
- Year
- 2023–2024
- Role
- Project Lead — Branding & Strategy
- Team
- Irvan Widyanata Lathief, Adriansyah Mursalin, Witantra Hariastama
We redefined APLMA's brand to match the gravitas of its role on the global stage — a visual identity and digital presence that resonates with the influential leaders and organizations they collaborate with.
As project lead at DotDesign, I worked with Dr. Sarthak Das to rebrand the Asia Pacific Leaders Malaria Alliance — originally established by the UN General Assembly in 2013 — to match the stature of global brands. Consulting with leaders at Standard Chartered Global, The Global Fund and the WHO, we crafted a sophisticated identity worthy of the tables they now sit at.
My role spanned strategic design, high-level consultation and complex public-sector branding. I facilitated workshops with the entire APLMA secretariat to build agile prioritization frameworks, including preparations for the Leaders' Summit in Papua New Guinea reaffirmed by Prime Minister James Marape.
We also delivered a fully responsive website with a dynamic CMS and a comprehensive asset library — logos, supergraphics and templates — so the team and their partners could maintain brand consistency across every platform.
