Jakarta
A content management system rolled out across 23 countries.
- Year
- 2017–2019
- Role
- Strategy, User Research, Product Design
- Team
- 1 PM, 1 Product Designer, 1 UI Designer, 4 Engineers
Orangetheory Fitness is a boutique fitness franchise with over 1,200 studios across 50 U.S. states and 23+ countries, and more than a million members.
Splatt TV Builder is software we built for OTF to capture data on members' workout interests and synchronize workouts across branches worldwide. We designed the flow and interface from scratch.
The challenge was alignment across Europe, the US and Asia — making every control familiar to everyone — and accommodating HQ when they launch specials or programs valid only in certain countries.
We approached it like a canvas for a painter or a sandbox for kids: an interactive, genuinely easy-to-use tool.
